Data-Driven Marketing Agency | Uncommon Knowledge

The now and the future of multichannel data-driven marketing

We provide vision, thought leadership and practical day to day support to help companies organise and leverage the value of their data resources – for the Now and for the Future

We provide individual and integrated marketing solutions that dovetail with your own resources:

PRM & CRM

Prospect Relationship Marketing and Customer Relationship Marketing are different stages along the same journey.

With 15 years of experience in Global B2B database marketing solutions, we can claim to specialise in designing and supporting multichannel programmes that deliver results.

Web

Your website isn’t just there to look good in splendid isolation. As a key stage in the customer journey it has to achieve its objectives too.

We have been designing and delivering beautiful and hardworking websites and Ecommerce systems since 2001.

Our technology takes content personalisation to the next level.

Digital

We are a Google Partner and an award winning Content, Search, Social Media and PPC agency.

All of these work individually, or in complement within our lead generation and customer programmes - to deliver measurable results.

"ALL COMPANIES WANT THE SAME THING"

Finding and winning the right customers, keeping them for longer, and selling more to them

But Only 13% of companies say their data infrastructure supports their lead generation and CVM strategies effectively.

Here’s what some of our clients say…

"We have a strong feeling that we don’t have data to represent all of the businesses in (our country) – but we are unable to quantify the gap”

“We have incomplete and siloed information – and no link between our main CRM and other key platforms”

“Everything feels tactical and somewhat lashed together”

“The opt out issue is very current and difficult, but this is getting a lot of attention as we were recently fined for a privacy breach”

“There is no true golden record or single view customer. We have to build our own presentation layer as data handed to us is too raw. A lot of feedback is not closed loop - or is slow – eg. bounce details take months and systems are not connected so the underlying data not accurate”

Start a journey with us.

THE NOW

A proven long term strategy that delivers from day 1

Where do we start?

The Right Now

We discover, organise and align your existing data and marketing technology assets and resources for greater leverage in the short term.

Evolution to Best Practise

We systematically identify gaps in best practise and prioritise activity to move to an optimised state – providing measurable improvements in ROI and support for a business case on the way.

THE FUTURE

The campaign is dying

The internet continues to transform the way buyers and brands interact.

80% of all purchases now start with an internet search

Buyers progress 60% of the way to making a decision before they raise their hand to you

Potential customers can touch your brand 24/7 on multiple devices

0 days

Each will take an average of 79 days to gather and evaluate information before making a major purchase

If traditional campaigns have become less relevant, isn’t it about time your marketing and lead generation evolved too?

IT'S ALL ABOUT ENGAGEMENT

Orchestrate individual multichannel journeys in real time

Develop meaningful, personalized relationships for longer term value.

Personalised

Personalised and relevant communications that resonate individually with customers and prospects across multiple on channels.

Lead Nurturing Journeys

Online lead nurturing journeys that listen, capture attention, recognise and respond to buying signals and shepherd buyers through to a hand raise and a handover to sales.

Real-time Engagement

With our Fuzion technology, real time response means real time – including in social media. Talk to people about the things that interest them in real time – at the right time -to develop and nurture long term, meaningful relationships.

Our real-time journeys have delivered:

0 fold increase

in conversion

0 % increase

in engagement

0 % payback

in just 8 days

LET’S HAVE A CONVERSATION

@UNCOMMONGLOBAL ON TWITTER

The 5 fundamentals of #datadriven #marketing by @Econsultancy https://t.co/B41MHhD9uu 8 years ago