Best Practice B2B Lead Generation
How am I doing? That’s a great question that many lead generation and marketing professionals are dying to answer – but why?
The internet has transformed the way that companies buy – according to Google, 80% of purchases now start with an internet search and buyers will progress 60% of the way through making a decision before they approach you. What’s more, emotion outweighs logic in over 90% of purchase decisions, even in B2B.
The buyers hold the power, which has led to traditional lead generation campaigns dying. Selling is on the way out and optimised engagement is now critical in creating long lasting, valued and mutually beneficial relationships.
What actually is best practice? How do I compare? Our free must-have guide has all the answers.
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A blend of data, insight, digital and web
Starting with the Now, we leverage data to support lead generation and customer value programmes that deliver value from Day 1.
We provide the vision and capability to evolve your data driven marketing to orchestrate relevant, one to one engagement across all channels in real time to create long lasting, valued and mutually beneficial relationships.