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Data is at the heart of good marketing. When data drives your marketing, the average return on investment is a massive 224%! (VB Insight) Higher ROI can be gained by just small improvements. [...]

Data quality is essential to all forms of marketing activity but so often it is overlooked in preference of achieving challenging deliverables and timelines.  An established CRM system will only [...]

Most businesses today are run with the support of a marketing database, be it a fully managed bespoke solution or the backend database managing a third party CRM system.  How effectively a [...]

An article penned by Simon Lawrence is now live on The Marketing Blog – “Integrating marketing strategy with predicting the procurement process”. “Ten years ago, we were [...]

This week sees the launch of Uncommon Knowledge, a data, insight and solutions consultancy, spearheaded by B2B data guru Simon Lawrence. The new venture, founded in response to well-documented [...]

Simon Lawrence, the founder and former chief executive of Information Arts, is launching a new company, three years after completing the sell-off of the business to Harte Hanks. Lawrence, who [...]